http://www.mikespoints.com Why Mike's Points? I'm providing "points," comments & links about PR, journalism, social media, branding, marketing & other items of interest. Sat, 28 Jun 2008 04:46:52 +0000 http://backend.userland.com/rss092 en ...and relaxing with the family. Started another post Thursday, but guess it'll have to wait. Hope everyone has an enjoyable, productive and -- overall -- a great week! --Mike                 http://www.mikespoints.com/2008/06/27/gone-fishin/ Holy Toledo: Oh-for-May and more than half of June? Oh well, busy stretches (busier than usual) of life and work means little time for blogging fun. While I've not been physically blogging, a number of posts have swirled around in my head. One is about the shareability measure: "The Shareability Measure: ... http://www.mikespoints.com/2008/06/22/its-about-relationships-stupid/ Maybe it's USA Today's fault, maybe blogging is to blame or maybe I have Twitteritis. But, my attention span and getting around to putting together a post of any length is lacking of late. (Good thing there's a monthly TalentZoo column and the periodic free-lance gig to keep me honest. See ... http://www.mikespoints.com/2008/04/30/two-for-one-post-free-has-a-price-teaching-tactics/ No matter how effective a particular tactic is, if it doesn't reach a large enough audience, how effective is it really? From MarketingCharts: Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper ... http://www.mikespoints.com/2008/04/21/newspaper-ads-drive-web-search-ad-revenues-dropping-huh/ I try not to be an extreme person. I tend to be leary of people who "just love everything." (Reminds me of the law of diminishing returns.) And, I hate to be around those who seemingly are negative about most everything and everyone. While that approach tends to make me wishy-washy ... http://www.mikespoints.com/2008/04/17/playing-favorites/