http://www.mikespoints.com Based in Toledo, Ohio/SE Michigan since summer 2005, my goal is to provide "points," comments & links about PR, journalism, social media, branding, marketing & other items of interest. Maintained by Mike Driehorst, president & founder of Diamond Communications, specializing in PR & social media. Mon, 12 Jul 2010 18:01:44 +0000 http://backend.userland.com/rss092 en If you read my blog at least periodically, you know I hardly do product or any type of review. But, I am definitely open to suggestions (as evidenced by this post). A couple or so weeks ago, Gwen Peake of Ford Motor Co. contacted me and asked if I wanted to ... http://www.mikespoints.com/2010/07/09/taking-a-test-drive-with-the-ford-flex/ A couple weeks ago, eMarketer had a nice report about B2B spending in social media. I don't have a source but have heard and experienced that B2B is about 18 months behind B2C in trends, marketing tactics, etc. To me, social media is still in its infancy, but it is approaching ... http://www.mikespoints.com/2010/06/14/b2b-social-media-its-all-about-communities/ My early professional roots (and even education) are in journalism, and it's something I am passionate about for many reasons. For most of my career, however, I've been in public relations -- including being active in social media marketing since 2005. So, when I get to combined both strong interests ... http://www.mikespoints.com/2010/06/11/true-value-from-social-media-connecting-community/ More and more, small business owners are buying into social media, according to a May 20 report on eMarketer (see table). "[A]lmost two in five small-business owners reported they would be growing their businesses with social media sites such as Twitter, Facebook and LinkedIn. That was up from ... http://www.mikespoints.com/2010/05/24/small-business-putting-faith-into-social-media-but-why/ I'm no noted authority on Twitter and no highly-acclaimed expert. What I have been doing is tweeting pretty regularly for 1156 days according to HowLongOnTwitter.com. I've tweeted for me and Diamond Communications, as well as for one to five other accounts off and on during the past three-plus years. And, I've ... http://www.mikespoints.com/2010/05/20/twitter-tips-for-you-and-your-business/