http://www.mikespoints.com Based in Toledo, Ohio/SE Michigan since summer 2005, my goal is to provide "points," comments & links about PR, journalism, social media, branding, marketing & other items of interest. Maintained by Mike Driehorst, president & founder of Diamond Communications, specializing in PR & social media. Fri, 22 Jan 2010 12:32:37 +0000 http://backend.userland.com/rss092 en If your company or clients only advertise, opportunities are missed. If only media relations or just any other type of public relations, opportunities are missed. If only direct mail, opportunities are missed. If only SEO or SEM, opportunities are missed. If only Twitter, opportunities are missed. If only, Facebook, opportunities are missed. If only blog, ... http://www.mikespoints.com/2010/01/22/integrate-integrate-integrate/ Questions are great. With questions -- the right questions -- you can communicate your opinion while also seeking input. Of course, if you're conducting legit market research, you don't want leading questions. But, if you're in an online or social media community manager-type role, questions are a great way to obtain ... http://www.mikespoints.com/2010/01/18/10-questions-for-engaging-your-online-community/ call someone. It is so easy to email, DM, Facebook, IM and use other forms of digital communication these days. Too easy, I'd say. If I want or need an immediate response, I will call someone or IM (if the person is online). If I really, really want a reply, I call. ... http://www.mikespoints.com/2009/12/28/when-to-reach-out-and/ In the relatively short life of work-related and Internet-related software, and the even shorter life of social media, we've seen countless products rise to the top -- only to be replaced a short time later by something else. There was Word Perfect...now (and for a while) there's Word. There were WebRings...now there's ... http://www.mikespoints.com/2009/12/09/will-anything-replace-facebook/ The great thing about social media marketing is how encompassing it can be, and how many parts of business it can touch. With all of its potential and many opportunities, a part of me still likes things to be simple. So, in this 1:37 video, I try to sum up what ... http://www.mikespoints.com/2009/12/08/social-media-marketing-in-4-simple-words/