On a regular basis, early adopters and so called experts say that social media is the death of public relations.
In reality, social media allows more opportunity for PR pros. One area that social media has opened up is managing the information, images and other accessories related to getting clients or employer’s news out. You do not need to know programming to create and manage an online newsroom that:
- Provides value for media by giving them access to information from which they get to choose for their use (information that you put up)
- Enables customers and prospects to easily find information about your employer or clients
Last week, I was fortunate to be part of Denise Dahl’s half-day seminar for non-profit organizations. My focus? “Socializing Your PR Efforts.”
The rationale behind why you should open up your online newsroom and make it social are these two stats:
- 91% of journalists use standard search engines to perform activities such as research companies, past media coverage and subject matter experts (2008 TopRank blog survey)
And…
- “81% of all marketers indicated that their social media efforts have generated exposure for their businesses.”(acccording to the 2009 Social Media Marketing Industry Report)
That “exposure” included, according to the survey, improved search engine results.
So, if journalists are incorporating search as part of their stories, and a strong social media presence enables you to be more findable — it makes sense to have your news online in social media.
If interested, you can find my presentation — which includes examples, and free resources for your PR efforts — at SlideShare.net.
-Mike
Of course, if you want to talk about or want assistance in socializing your PR efforts, let me know.
And, if this post looks familiar, yes, it is similar to the one I did for my Toledo Social Media Examiner column last week.
