“Ideally, I should always be waiting on clients.”
If you work on the “agency side” of PR and related communications, you of course know that service is important. One way to measure service is how responsive you are: waiting on clients for feedback on a news release or something written or designed, a proposal, to schedule a meeting, etc.
If I’m more waiting on clients than clients are waiting on me, then I’m being proactive and being responsive to clients’ needs. To me, that’s a key part of client service.
