My company had an outing at the Toledo Mud Hens game the other day. I parked in a parking garage near 5/3 Field, saw the game, had a good time, left and went home.
A day later, I happened to look at the ticket and noticed what looked like a PSA.
But it wasn’t.
Half the front (right) and all of the back of the ticket dealt with how you should prepare if the bird flu broke out locally. And, it was developed by the Toledo-Lucas County Health Department “funded by a grant from the Ohio Dept. of Health.”
First, did the Ohio Dept. of Health pay for that information to be printed on the ticket? (Ohio tax dollars at work?)
Secondly — and more importantly from a marketing perspective — is a parking ticket really the best way to reach people with that information? I mean, who really reads a parking stub? I happened to be because I was in my minivan the next day, waiting for a minute to pick up a friend. Otherwise, I don’t read parking stubs.
Is this really an effective way to mass communicate how to prepare for a bird flu epidemic — or is it ineffective and a waste of money?
Seems like a waste of money to me.
–Mike
