For your reading and browsing pleasure, I offer some great reading, and a few new blogs I’ve added to my Bloglines account.

Retooling the Public Relations Industry, Ed Lee/BloggingMeBloggingYou. Ed makes some great points in the changing ways we receive information and the change our industries needs. However, IMO, print and broadcast will still be major players for many years to come (especially magazines).

Marketing in Second Life, Todd Zeigler/The Bivings Report. The key is Todd’s final couple of sentences: “Bringing an old mindset to a new medium doesn’t accomplish anything. Your only chance of having real and sustained success is if the mindset shifts as well.

My First Time on Second Life SUCKED, Aliza Sherman/Rants and Raves. As with the cyberbullying issues of a few weeks ago, real live creeps into the cyber world.

Eight Meaningful Measures of Social Media, Kami Huyse/Communication Overtones. Yeah, I know, I’m late on this one. But, in case you haven’t read Kami’s blog post, now you know about it.

SoSaidTheOrganization.com. “How Government Organziations Communicate and Integrate Social Media.”

PresentationZen.com. “Garr Reynolds’ blog on issues related to professional presentation design.”

TechnoMarketer: Matt Dickman on “exploring the convergence of technology and marketing.”