One of the early corporate bloggers — and one that doesn’t seem to get as much press as GM and others — is retiring as of the end of April.
Boeing Commercial Airlines Vice President of Marketing Randy Baseler announced his pending retirement on March 9. He is leaving Boeing as of the end of April:
So I’m coming down for a landing, and looking forward to enjoying more time together with my wife, Linda, and our family and friends. Those of you who’ve met me might have guessed that I’m a “country boy”at heart. My plan is to settle into my cowboy boots, blue jeans, and flannel shirts, and stay closer to the ground ….
Of course, I’ll still be sticking around Boeing for the next couple of months, and continuing with the blog until then.
Mr. Baseler started blogging in January 2005 — the same month that GM’s Fastlane blog debuted.
I’ve read Mr. Baseler’s blog periodically, but mostly early on in my own blogging efforts. I’m ashamed to say that I had forgotten about it, until something sparked a memory this evening. Maybe fate, but I’m glad I did check in, and will most definitely do so through April.
And, to see who or if Boeing will have a new corporate blogger.
Doing corporate blogging the right way.
– Mike
