Be careful. That seems to be the message for many of the “other great points” below. So, without too much further ado, I offer:
Leaving the Bad News Trail, Jeremy Wagstaff/loose wire blog. I’ve always said that news is typically negative because, by definition, “news” is out of the ordinary and most of the ordinary is good, positive. But, Jeremy makes a great point: “Old media should look for a way of using its reporting strengths and resources and tell … stories that reflect the community, the good parts and not just the bad parts. They’re harder stories to tell and they run against the grain of every newsroom lesson we’ve learned, but if we’re serious about connecting to the communities around us, we need to understand them better.”
Bloggers are wimps, Colin Mckay/Canuckflack
If you’re using Google Images for your Chyrons, make sure you read what they say, Peter Shankman/PR Differently
Blogbots replace boring bloggers, Ariel Waldman/Shake Well Before Use
The inaugural Week’s Best for PR students, Karen Russell/Teaching PR
Do You Trust Your Clients?, Leo Bottary/Client Service Insights. Some sound advice and an example that, like journalists, PR pros need to be skeptics. Our best service is objectivity.
