I have seen into the future (of public relations, of course) . . . and it is good.
It is filled with strategy-focused communicators.
It is filled with people who know the difference between affect and effect, and can spell correckly.
It is also filled with media relations professional who know more than a thing or two about the professional media — and the BadPitchBlog has nothing to post about.
It is filled with professionals who are familiar with a range of PR-like tactics and techniques. There will be no need to differentiate between “social media releases” or “social media newsrooms” and traditional news releases and newsrooms. We will know what’s best for communicating our clients’/employers’ messages in formats each of our media targets want them. As experts in communicating and dealing with people (i.e., social science), we will have the right tools for clients and employer’s needs — and recommend the right tools based on needs, not just because we can.
We will not be afraid of new tools of communicating or new audiences (i.e., bloggers). We respect all we encounter — whether online or in person — and don’t think of them as a “media hit” or a WOM prospect.
So, what do you see as you gaze into the future of public relations?
– Mike
Crystal ball image courtesy of SSQQ (self-proclaimed as “Houston’s largest Social Dance Studio”).
Hi.
I am Javier, the founder of Trendirama.com, a community of online amateur writers. We write about the future of everything, and I would like to invite you guys to write an article on the Trendirama.com website, perhaps “The future of PR” there or whatever you are passionate about? It is up to you, you choose the subject.
You would get a link back when you link to your own article, if you wish.
You can even re-use some of what you have here, in the last part of the article, “your view and comments”. That would save you time and still be interesting for readers.
Don’t underestimate this opportunity!
Failing that, if you like the project and you can help me to promote it -even if you don’t write- it would be great.
By making this valuable information available online for free, I truly believe we are helping to make the world a better place.
And you could do your bit for the world too.
Your help is appreciated, and if you let me know your contribution, you’ll be rewarded appropriately in due time. If you link to us or mention us, we can link you back too.
You can even use our valuable articles on your websites, provided that you link back. Any better offer than that?!
Look forward to hearing from you or read your article in Trendirama! Join us!
Best regards
Javier Marti
http://www.trendirama.com
[…] Just because it’s our birthday doesn’t mean we took the day off. Friday is Top 5 day and here they are… 1. Mike Driehorst might be just dreaming when he looks into the PR crystal ball. He sees nothing but competent professional practitionners in our future. But he doesn’t say if he see’s how we are going to get there. […]