In my newspaper reporter days, I was told to localize national stories and trends. Tell our readers how it affects them.
Here’s another example of what I said repeatedly last year — newspapers need to concentrate on reporting local news.
“I think intensely local, professionally gathered news is due for a comeback. It’s the one thing you can’t get anywhere else.”
Those sentences are from today’s column by Danny Westneat of the Seattle Times (”Local news can matter once more“).
And, unlike what Joel Stein thinks (thanks John), if newspapers can involve their readers in their revived local focus, newspapers will again become communities’ mainstay for news and information.
– Michael
(Thanks to Poynter’s Romenesko for the Westneat pointer.)