I caught up on my work reading this weekend, including the Oct. 2 issue of “PR Week.” Page 1 had a story about Weight Watchers International unifying its “traditional meetings business” under one agency. The story is fine, but one quote from WWI’s Vice President of PR Donna Fontana really made say, “Huh?”
“We have been quite satisfeid with the successful campaigns we’ve had wtih a variety of firms, including Ketchum, Cohn & Wolfe, Krupp Kommunications, Zeno Group and MGH. Therefore, we feel it is appropriate to now consolidate our regional programs by using one primary agency.”
So, you’re happy with A and that gives you cause to do just the oppposite and do Z. If you’ve been “quite satisfied” with the campaigns you’ve had from the “variety of firms,” why do you “feel it is appropriate” to consolidate that work under one agency?
According to the article, that was a quote via e-mail. I’m assuming the reporter copied and pasted or re-typed the e-mail quote correctly.
If that isn’t “PR speak,” I don’t know what is? Can someone explain the logic behind that reasoning to me?
– Mike
