Courtesy of Poynter’s Letters to Romenesko, a great read for newspapers is John Walter’s 15 ways to reenergize newspaper readers.
I give a whole-hearted AMEN!
My three favorites:
2. Fire any reporter or editor who refuses to learn how to use the Web to its greatest advantage, or to experiment with what works on Web vs. what works in print.
3. Increase the distinctions between Web and print — but make both, in their own fashion, complete.
9. Run obituaries and weddings for free, and increase the type size in classified.
15. Forget about reenergizing readers; it’s the paper that needs fixing.
Okay, that’s really four, but #s 2 and 3 are awfully similar.
– Mike
Technorati tags: newspaper business, journalism
