Awhile ago, I wrote about the “growing media tree.”
With so many emerging media avenues — blogs, vblogs, podcasts, etc. — combined with the plethora of established media why are good journalists being fired?
Why isn’t there room for all — particularly those who are trained, talented, professional gatherers of information and providers of opinions?
Blogs, for the most part, are nothing more than opinion, rants and compliments — as I’ve said before, we’re columnists or online versions of radio talk show hosts. Jeff Jarvis/BuzzMachine echoed those same points just the other day.
Why can’t traditional media — print media — find out how to make more money from the valuable services they provide?
Is the fact that bloggers and others are giving away their insight, knowledge and the rare news scoop making people assume that information should be free?
Is there less advertising — the primary revenue stream for publications — because the payback is decreasing? (Okay, I think we all know the answer is yes.)
Should publications seek sole sponsors for entire issues?
Should they pimp their top journalists as speakers and guest writers to obtain additional revenue?
Are publications just going to lay down and roll over in the growing onslaught of social media?
There just has to be opportunities — paying opportunities — for the good journalists who are being dumped daily. Right?
– Mike
Technorati tag: journalism
