You know, it’s really never too early to shop for your favorite public relations pro, or client contact you want to impress or educate, co-worker, spouse, neighbor or friend.
Yeah, I don’t like shopping that much either. But whether you are looking to celebrate Christmas, Hanukah, Kwanzaa, Ramadan or even Boxing Day, let me help you.
Peter Shankman’s first book — “Can We Do That? Outrageous PR Stunts That Work–And Why Your Company Needs Them” — starts to ship Dec. 6, 2006. You can pre-order your copy now.
Peter is CEO of GeekFactory, a company he’s started twice. He blogs, started Airtroductions, is involved in the YoungPRPros Group on Yahoo!, and probably other stuff.
I first came in contact with Peter at the YPRP group. Like many others there, he provides some valuable insight, as well as some goofiness. My take on Peter is that he looks at and practices our profession with a unique eye.
And, that’s what I think we can learn from his book: To not do the same you did last year for clients with a new product, or other PR program. Think what you can do that will do more for your clients. Think of something that your clients won’t expect but should achieve the results they need. Think differently.
– Mike
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