I knew something productive and worthwhile would come from my blatant pitch for links last week. (Okay, I really didn’t know, but somewhere in the recesses of my ego, I hoped.)
A “separation Saturday” post from David Binkowski reminded me of an often-spoken comment from one of the partners at my employer. It’s something to the effect of:
Clients will always find a way to pay for a good idea.
Even if/when budgets are gone, if we come up with a good idea, one that will make an impact, clients will buy into it and pay for it. That line of thinking is true whether you are with an agency or an in-house department.
That approach and philosophy helps me to look at different and atypical ways to promote clients’ products and services, better educate their customers and prospects, and, as noted above, help clients make an impact in their respective marketplaces.
It also forces me to continue to become more aware of and informed of clients’ businesses.
Afterall, if an agency is not continually offering clients value, why do the clients need the agency?
And, I’d be remiss if I didn’t thank the following for the “link love” and birthday wishes:
The previously-mentioned Mr. Binkowski
And, Mr. “PR 2.0″ himself, PR Squared
– Mike
