When you think about blogs, geographically-speaking, what do you think about?

Me? I tend to view blogs as national in focus, or industry-/niche-focused. One of the great things about blogs, and the Internet in general, is the far-reaching reach they have. Blogs and the ‘net are open 24-7.

But, don’t forget about your local “blogosphere” — for the pertinent project or client.

Take a look at Toledo, Ohio (my area). No one would confuse Toledo for Blog Capital U.S.A., but the blog and online community is definitely active. I even have a few on my blog roll, over there, to the left. Scroll down a bit.

First off, there’s ToledoTalk.com. A great forum for questions and discussions on mostly local topics. Then, there’s a list of Toledo-area bloggers located at ToledoLinks and ToledoBloggers. (And, yes, I’m listed in each place.) There’s politics, current events, a bit of satire and even sports. All great stuff. (And, yes, I’ve been in contact with some of the ones I’ve listed here, in connection with work.)

But, what about other cities. No, I’m not going to “the Valley.” Nor am I going to NYC. I’m not even going to another Midwest city like Chicago. (Are there any bloggers in Chicago? I don’t think I’ve ever heard of any there? There’s definitely none in PR. ;) )

What about Ann Arbor, Mich.? Well, of course there’s the obvious. Well, I found a community news-focused blog. Then, if you think Ann Arbor is overrated, you’ll have some company. Then there’s one that is supposed to be focused on the UM community, but seems to regularly have other good links. And, of course, you need sports.

So, you still want Big City blogs? (Sorry, Toledo is a great city to live in or near, but it’s not a major metro area.) What about Indianapolis? Okay, we’ll start with you Colts fans out there. But, what if you are into real estate? Or, you like birds? Or, you are looking for religion?

If blogs and WOM outreach are part of your public relations work, and certain regions or cities are important, research, participate with and support your local bloggers.

– Mike

Technorati tags: blogging, public relations, PR, local blogs