No one does anything that he/she doesn’t want to do. If you think about that statement, there’s no arguing it. (Try me if you doubt.) And, for many things, we’re not going to do something without some self-satisfaction.
Blogging is a prime example.
How do you measure satisfaction? (You could also call it boosting your ego, reach, influence, etc.).
Technorati measures it in links and sites that link to you.
You could also measure it in comments on your blog.
Then, there’s traffic — unique visitors, page visits, referrals, etc.
You can also measure your satisfaction in how it affects your business or career.
Ultimately, it doesn’t matter how you measure it or how it strokes your ego.
As long as you want to blog. Blogging — whether for personal or professional reasons, or a combination of both — should be something you want to do; not that you have to do. Feeling like you have to “feed your blog” can be a burden.
For me, I try to post at least twice a week; even if one is simply an “other great points” post. Yes, there have been a few times when I’ve forced myself to blog, but I justify it as a way of keeping the habit and trying to maintain what traffic I do have.
Other times, like with work or anything else, I get on a roll and there is something I’m interested in blogging about every day.
Ultimately, it’s up to each one of us — not those who link or visit or comment — to decide why and when we blog.
Just make sure that you want to do it.
– Mike
