There will always be a need for traditional journalism. Can you really imagine a world without the local newspaper — daily or weekly? Or, even a “USA Today“? What about the local AM talk radio station. And, then there’s the local and national TV news broadcasts and shows.
The local and national media — depending on your clients or employer — will play a vital role in your media relations and overall marketing communication efforts.
There’s also a wealth of trade media — again, depending on your clients or employer.
And, of course, these “traditional” media have online versions.
Of course, as we’ve realized in recent months and years, other forms of media have evolved.
Blogs. But, not just blogs, but trade blogs, local blogs, and a wealth of niche blogs.
And, then there are a wealth of groups and online forums, plus chat rooms and other “social media” that I don’t know about.
And, then there’s the growing — or better said, changing — product placement opportunities.
Isn’t this a great time to be in public relations!
– Mike
Technorati tags: media, social media, PR, public relations, opportunity
