Much more so than businesses, associations can benefit greatly from blogging and the power of word-of-mouth marketing and communication.
I’ve said it before, and the National Assocation of Manufacturers blog proves it again. Apparently, NAM had a particular opinion on the Department of the Interior’s Mineral Management Service 5-year lease plan. And, through various recent blogs, voiced its opinion and encouraged members and readers to voice their opinion.
Boy, did they ever! According to head blogger and Sr VP-Communications Pat Cleary today:
We learned yesterday that the Department of Interior (DOI) received 25,000 comments on the Mineral Management Service 5 year Lease Plan. According to DOI, almost 24,000 supported the NAM position favoring environmentally-safe exploration.
Now, I’ve not researched the pros and cons of the proposal and don’t want to get into a discussion about NAM’s viewpoint.
The main thing — from a PR and WOM viewpoint — is the influence NAM has through its blog.
Communicating and providing value for members are two big objectives for associations. And, a good blog helps accomplish both.
Just ask NAM.
– Mike
Technorati tags: association blogging, NAM, National Association of Manufacturers, PR, public relations, WOM, social media
