For your surfing, reading and thinking pleasure, check out these other great points:

USA Today widens story pages, CyberJournalist.net

Is “Blog” a Dirty Word For Business People?, Ryan McGrath/PR Linker

Pull quotes: highlighting the actual meaning?, Colin McKay/Canuck Flack

All About Authenticity, Edelman-Talk Shop (Phil Gomes)

And, last but certainly not least:
Joining Converseon, Constantin Basturea/PR meets the WWW

– Mike