Now, don’t go branding me as one who thinks the MSM establishment will be crumbling soon. It won’t. Trust me. Traditional media outlets are still very much needed, and are a valuable outlet for media relations.
But, bloggers — in a growing number of niches — are becoming more prevalent and sought-after.
The other day, Steve Rubel/Micro Persuasion posted about President Bush’s encouragement to read blogs.
For further evidence, see/hear former Green Beret Michael Yon — a blogger who once was embedded with a Marine unit in Iraq — on Anderson Cooper’s 360 in a very interesting discussion of the MSM’s coverage of the war and rebuilding efforts in Iraq. Hugh Hewitt, Time’s Michael Ware and CNN’s Nic Robertson were also guests.
PLEASE keep any comments on the role of bloggers and MSM. Don’t go political on me, or I’ll shut down comments.
– Mike
Technorati tags: bloggers, mainstream media, milbloggers
