Two questions for my audience (I know there are at least one or two of you from time to time), both related to corporate blogging.
1) What difference or impact does the domain name have for the blog?
> Should it be a stand-alone domain, like www.mikespoints.com?
> Should it be part of a service, like Blogger or WordPress?
> Should it be part of the corporate site, like http://boeing.com/randy?
2) What software is best? (Though, I realize this also plays a bit into the hosting and domain question above.) Of course, I’m familiar with Movable Type 3.2. But, what about:
> WordPress?
> Typepad?
> Blogger?
> Other?
For a company blog, I would say a stand-alone blog is best to keep it more informal and less official. For the software, I can’t offer feedback on the others.
Any and all feedback would be appreciated.
– Mike
