Business Week’s Stephen Baker has an interesting and informative piece about how major corporations — like McDonald’s and Cannondale — are using blog technology to replace their intranets.
Here are quick examples of how the above two are using blog technology:
“Over the last month, Cannondale has opened its corporate Web site to 15 of its sales and marketing staffers. Each one now has the tools to file his or her own updates, press releases, photos, and news about the race teams Cannondale sponsors.”
and
“The first corporate blogger at McDonald’s was Chief Operating Officer Michael Roberts, who launched his internal blog last fall. He used it to spread information through the company’s global operations and receive feedback. Now, according to [Chief Information Officer Dave] Weick, McDonald’s is distributing blog access to thousands of employees, who will use them to report on operations at restaurants worldwide.”
While many praise blogging as this great social media, the real value is how the technology behind blogging will be expanded and re-purposed.
– Mike
Technorati tags: internal communications, blogging
