While I’ll have my own $0.02 later, Kami Huyse has the official announcement of the death of the news release. (Thanks to Idea Grove’s Scott Baradell for the pointer.)
(San Antonio, TX) January 24, 2006 - Letâs face it, journalists hate press releases but see them as a necessary evil. In that spirit, we would like to announce the widely speculated demise (almost) of the press release.
Instead, companies will speak directly to the customer and bypass the âtraditionalâ media. No matter that research shows that consumers find the message more credible when received through a third-party . . . .
It’s definitely a “must-read” for all PR pros.
– Mike
Technorati tags: news releases are dead, news releases, public relations
