Well, I guess Jim Sinkinson’s edit piece on the deceitful reputation PR can have was very timely.
Call it PR, advertising, or whatever. But, what McKinney-Silver has done with its supposed viral marketing campaign is embarassing. Idea Grove’s Scott Baradell has a good post about a Pherotones campaign — and some interesting comments on the topic (including the very own Dr. Myra Vanderhood!)
For more reading, see Adrants.
That campaign is simply wrong, and does everyone in communications — yes PR and advertising — a grave disservice.
– Mike
Technorati tags: ethics
