Though it is early, I’ll be watching to see what — if anything — comes from the new Society for New Communications Research.

Looks like it was launched Oct. 31, and includes at least some well-recognized names.

Its mission is lofty and desireable:
“To investigate, develop, share and transfer in-depth and forward-facing insights resulting from our deep ongoing study, learning, and continuous mastery of new communications tools and technologies with the academic community and industry for the promotion of best practices.”

From scanning the members lists, most are in public relations and blogging, with a couple or so from the ranks of journalism and academia.

I definitely hope the SNCR is successful and bears a lot of fruit. We all will benefit from its success.

As I never feel as if I have all the answers, I do have questions:
> Will any hard-core, factual information come from SNCR’s work? (Surveys, research, etc.?)
> Will the findings be mostly ancedotal and case studies? (These are helpful, not always applicable to our own needs; whereas surveys are.)
> Will what SNCR learns be published/blogged for all to see, or sold as part of a business venture?

Yes, I am a bit skeptical. PR and communications professionals, bloggers, authors, etc. are by nature conversational. That’s great for ancedotal evidence and case studies but not as much for good, hard, practical information.

If I’m wrong down the road, I’ll admit it. If I’m right — and the SNCR falls short of its goals, then I’ll be sorry.
– Mike

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