Bacon’s MediaSource is taking bloggers seriously.
Reecently, it sent its informational survey to bloggers — though I didn’t get one 
— seeking profile information on them for its database (which my company uses).
As “BusinessWeek’s” Stephen Baker points out, bloggers are growing as an important media outlet for those in public relations/media relations.
Peter Himler did comment one major concern: “I am concerned about the inevitable backlash that will result when PR pros en masse ‘pitch’ their clients’ goods and services to citizen journalists.”
It’s a valid concern. However, as I also commented, why should bloggers be treated any different than how good PR/media relations professionals should treat other media outlets. Though, unfortunately, many PR “pros” do mass-pitch media, they shouldn’t. Even Micro Persuasion received an off-target pitch.
To effectively pitch media, think like the media. That is, have a good sense of what good news and feature stories are. Know your outlets. Know your outlets’ audiences. And, as much a you can, customize your pitch. (Self promo: One of my first posts was on this subject.)
One-on-one communication: Blogs are great for it; PR, not so much.
– Mike
Technorati tags: BusinessWeek, blogging, public relations, Bacon’s
