Mike’s Points

Well, if you haven’t been to FedExFurniture.com lately, it looks like Jose Avila’s 15 minutes of fame is over. (Unless you want to read his blog.)

I suppose FedEx’s lawyers got to him.

Or, maybe Mr. Avila simply saved up enough money and bought real furniture.

If you don’t know what I’m talking about, then, “Move on with your life, folks. There’s nothing to see here any more. Move along.”
– Mike

Technorati tags: Tags? We ain’t got no tags….I don’t have to show you any stinking tags! (If that is lost on you, see here.)

Mike Bawden had a great post about branding, what it means, and how it can be confused.

A comment to his post also raised a valuable question about defining branding.

Actually, any confusion over branding is the cowboys’ fault. (Just joking.)

True branding is not signage or a logo or a slogan. It is as Mike described it:

“[B]randing is a result and not a tactic. We like to tell people that ‘branding is not a business strategy, it’s an inevitability.’” (The comment referred to a branding story in Fast Company.)

As my employers’ noted in a MarketingProfs.com article (pitched and placed by me, BTW):

“A brand is a unique collection of values that a product or service brings to the marketplace.”

You could also add a company, along with a product or service.

Branding, as Bawden said, “is not a business strategy, it’s an inevitability.”

Maybe those in marketing and communications should agree on a set term for branding. It’ll make all of our jobs easier.
– Mike

Technorati tags: branding