There’s a lot of talk about corporate blogging. But, one group that really benefits from blogging is the trade association.
While many/most have their newsletters, magazines and even e-mail communication, blogs are another great way to:
> Communicate with their members, and other stakeholders.
> Engage members in a conversation/debate on issues that matter to the association.
> Give the association a personality, which can be particuarly important in media and public relations.
> Quickly alert members about political, media and other pertinent issues that arise.
That last point is what the National Association of Manufacturers did Thursday. The topic takes ABC to task for its “Loose Nukes” story.
Yes, association Web sites are great for communication, but it’s only one-way.
To effectively serve its members, associations need a regular give-and-take, and an open line of two-way communication. Blogs do that.
Can you think of any other good association blogs?
– Mike
Technorati tags: blogging, National Association of Manufacturers, trade associations, ABC News
