Dan Kennedy of Media Nation posts a cool trick for bloggers to link to “NY Times” articles that won’t expire.
(Actually, the trick is from Aaron Swartz, but still props to Mr. Kennedy.)
– Mike
Technorati tags: New York Times, In the News, Links
Mike’s Points
Based in Toledo, Ohio/SE Michigan since summer 2005, my goal is to provide “points,” comments & links about PR, journalism, social media, branding, marketing & other items of interest. Maintained by Mike Driehorst, president & founder of Diamond Communications, specializing in PR & social media.
Read my other points at TalentZoo's Very Public Relations columns (March 2009 to present). Or see my 1/08-1/09 Marketing Moxie columns.
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SC paper’s creative thinking
Columbia, S.C.’s “The State” newspaper is taking newspapers where they’ve never been before (or, at least where few have been).
Not just a reporter or editor. Actually, not any reporter or editor. In fact, the newspaper will launch a new site Sept. 1 — www.thecolumbiarecord.com – with content provided by 25 community experts to serve as “citizen journalists.”
“The State’s” Online Editor Dave Roberts said the objectives of the newspaper’s blog include increasing reader participation and news tips. In addition, “The State” hopes to generate additional advertising revenue geared to the specific topics or niches being blogged.
As a journalist still at heart, I think “The State’s” foray into blogging — and using local experts — is a great outreach program: Generating more traffic and interest to its own paper, providing additional services for readers all the while generating additional revenue.
I definitely hope it works.
Mike
Technorati tags: blogs, blogging, citizen journalism, journalism
Blogging in NOLA
While TV and radio have their own level of immediacy and intimacy with audiences, blogging does, too.
Jon Donley of the New Orleans site (www.nola.com) is blogging through the onslaught of Katrina on his city and La. There were three updates already through late Monday morning.
– Mike
Gmail, The Sequal
Okay, so a day after posting my $0.02 that Google should keep its Gmail by invitation only, it makes it available to the public (at least in the U.S.).
Micro Persuasion’s Steve Rubel has a good post, with some good comments to it. (Yes, including mine.)
Still believe that it should be kept invitation-only. Heck, even I have one. But, who am I to argue with the “Google gods?”
– Mike
Do you have Gmail?
A recent member of the Yahoo! Young PR Pros group posted a question, asking when Google is going to open up its Gmail.
If by some chance in He_ _ that you don’t know yet, the way to get a Gmail e-mail account is by invitation only.
Well, why should Google open up its Gmail service to just anyone?
It’s not that there are any special requirements to have one. Yahoo!, Hotmail, and others offer one without an invitation.
But, by making its by invitation only, I think Googe has added a bit of panache to having a Gmail account. It’s cool. It’s a club. It’s almost exclusive.
Invitation-only has raised the perceived value of having a Gmail account, compared to the others, regardless of what you think of the services and features.
Machine Design Editor Ron Kohl made a similar comment about the downfall of Cadillac because of how it has been marketed. Making it more available has lowered Cadillac’s perception that it’s truly a luxary brand. There’s no prestige any more to owning a Cadillac.
So, if just everyone can get a Gmail account, wouldn’t that diminish the status of having one?
My $0.02 to Google: Keep it by invitation-only.
– Mike